Secrets to Being Listed in "Advertising Engine Paid Search Directories."

Paying for advertising engine paid search is the lazy way to advertise but it can be very effective. There are three programs that you can choose to promote your websites. They are pay per click, advertising engine paid search directories and pay for inclusion.

Directories are a different than search engines.

They don’t spider pages, only humans review you website to decide on what is good and what is not. They are organized into categories, sub categories, sub sub categories etc... If your web pages don’t have quality content your site will not get in.

The most important piece of advice I can give you is, except for open directory which is free the others directories will either cost or will list your site when you submit your website to the big 3. The three most important advertising engine paid search directories are yahoo, open directory, and look smart. The other directories are not worth the effort at this time.

These three will bring you more traffic than any of the other advertising engine paid search directories combine. Paying a fee does not guarantee that your site will be accepted at yahoo.Wait until you build at least 15-20 pages before submitting your site. Anything less than will 15-20 pages will not be listed in the 3 directories.

The Goto.com (which is the granddaddy of them all), established the first successful business model for paid listing in search engine business model for paid listing in search engine with their pay per click search engine program. Pay-Per-Click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "super models," you can bid for the #1 (or any other #) placement on the first page of search results.Bidding can sart at 10 cent on Overture and 1 cent at the other pay per serch engines.

These business models will continue to grow for three reasons.

• Free advertising and online exchange don’t’ work.
• Search engine provide great content and real value to the person who is searching for answers.
• Searchers will pay for answers if search engine don’t charge they will go belly up.

Most of your business is too small and they don’t have 50000-10000 dollars to place banners that most of us will never click on.

Right now engine paid placement search services such as pay for inclusion and banner advertising are not the best bang for your buck at this time.

The granddaddy of all advertising engine paid search directories. If you want to list in the "Shopping and Services" or "Business to Business" areas of Yahoo!? You must use Yahoo's Business Express service.

• Yahoo!:

  The cost?

  A $299 annual recurring fee ($600 for adult sites). Yes I said, it will now cost $299a year to list your commercial site in Yahoo!

  At $299 a year, you'll have to decide is it worth spending this amount of money.

  These days, search results default directly to Yahoo!'s own crawler based listings. Very few people will perform a directory search.So the value of a Yahoo listing isn't weighed by the amount of traffic it will drive (which is very little) but the quality in the links it provides. New websites looking to establish some critical link popularity may find value in a Yahoo advertising engine paid search listing. Sites that are established may not receive the same value for a listing.
  
  Click here for more info on Yahoo's advertising engine paid search service!
  
  Click here for instructions on how to submit through Business Express.
  Of course, paying the fee does not guarantee that your site will be accepted. Yahoo! will notify you either way -- accept or reject. If you're rejected you'll have 30 days to fix the problems and appeal the process.

  The $299.00 fee does not guarantee inclusion, but only a timely review of your site? You have several options...

  1) Check out Yahoo!'s Site Match paid inclusion program, which allows you to submit URLs into their crawler-based database for a fee. The crawler based listings provide the default search results for the Yahoo portal. Yahoo let submit your site for free but you will have to register in order to submit your site.

  2) Build up your link popularity. This will help ensure the Yahoo! crawler will find and add your site to the main crawler-based database for free.

  3) Open a Pay-Per-Click account at Overture. Overture listings are displayed ahead of Yahoo!'s crawler results, and although expensive, can generate a lots of exposure for your website.
  
  

  Visit the these pages for more advertising engine paid search directories.
  
  

• Open Directory:

  The Open Directory remains a free, and is a worthwhile place to list your website. However, you will need to approach listing in this directory a little differently. Patience is definitely a virtue with this directory! Make sure you read Open Directory submission instructions carefully.
  
  Start promoting your advertising engine paid search now!
  
  

• LookSmart:

  You have to pay to be included in Looksmart. They hand-picked Web sites organized into categories, and if a search turns up a blank, they don't provide any Search Engine backups -- they want to keep their customer money in the family!

  Looksmart originally charged a "one-time" directory entrance fee, LookSmart has now moved to two models, a (non-bidded) Pay-Per-Click model called LookListings...

  And a more typical Pay-Per-Click service modeled after Google's Adwords, called "Sponsored Listings"...

  Before you invest in a LookSmart advertising engine paid search directory listing, consider this -- LookSmart's days as a player in the search industry may well be finished. It lost a msn as a major search engine partner, in mid January 2004.

  Up until that point, the main reason for being included in LookSmart has been that relationship major search engine that drives traffic on a scale only bettered by Google and Yahoo!.

  Without it, LookSmart becomes the #2 Pay-Per-Click SE (after Overture), and may not be worth investing in. In the end, though, as long as LookSmart continue to deliver a profitable services.You may want to use them!
  
  Start promoting your engine paid placement search now!
  
  
  
  
  
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